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Lost Dog Flyers On Pizza Boxes

Florida pizzeria works with Lost Pet Services
By Karen B. London PhD, August 2019, Updated June 2021

Reuniting lost pets and their people is too important to limit the ways that we try to make that happen. That’s why a pizzeria owner in Florida has teamed up with Lost Pet Services to help more dogs find their way home.

Brancato’s Brick Oven Pizza now attaches flyers of lost pets on every pizza box that leaves their kitchen. The owner says, “Pets and pizza” as though that is the most natural combination in the world. He goes on to say that everybody loves animals, and to voice his support for finding lost pets. It’s easy to love the idea that you can perform a public service by eating pizza. (Sign me up! Is weekly often enough? Does daily seem excessive?)

Lost Pet Services has reunited over 10,000 animals with their families as a free service to the community. The flyers on Brancato’s pizza boxes are adding to that number. In the age of social media, it’s worth remembering that old school communication techniques can still make a difference.

Karen B. London, Ph.D. is a Certified Applied Animal Behaviorist and Certified Professional Dog Trainer who specializes in working with dogs with serious behavioral issues, including aggression. Karen writes the animal column for the Arizona Daily Sun and is an Adjunct Professor in the Department of Biological Sciences at Northern Arizona University. She is the author of six books about canine training and behavior, including her most recent, Treat Everyone Like a Dog: How a Dog Trainer’s World View Can Improve Your Life