Mad Men’s Training Advice

The benefits of positive reinforcement, illustrated
By Claudia Kawczynska, October 2010, Updated February 2015

For all you Mad Men fans—hope you caught “Tomorrowland,” the final episode of season 4 because I don’t want to give away the ending. But there was something in a pivotal scene that struck me as a perfect example of best practices for both child and dog raising.

 
So there is Don with his two children and Megan, his lovely, young secretary/nanny, lunching somewhere near Disneyland. Sally and Bobby are arguing when Sally knocks over her milkshake. Don, with a furrowed brow looks ready to snap at the kids (like ex-wife Betty or even worse), but then as quick as you can say “positive reinforcement,” sweet Megan calmly reaches over with paper napkins to clean up the mess. She says something about it being “just a milkshake.” Don looks at her all dewy-eyed and smitten, getting it in a flash that there is an alternative approach to dealing with these messy kiddy matters.
 
A perfect lesson for trainers who promote “alpha assertive” and “hands-on” methods, it really is so much better for everyone—dogs, kids, parents, owners when you can accentuate the positive and forgo the negative—as Mad Men demonstrated in its “engaging” final scene.
 

Claudia Kawczynska is The Bark's co-founder and Editor-in-Chief.

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