The mobile app company was started in 2012 by Allan and Aksel Junkkila, two Finnish brothers with a passion for gaming and a love of animals. Last year they released their first game, Daredogs, which donates 10-20 percent of the profits to pet rescue organizations all over the world.
Allan and Aksel are now setting out to create Ace Tales, a more sophisticated game that lets people play towards charity challenges that will ultimately lead to donations. The main objective is to collect dog biscuits, which are found floating around in the game and earned after missions are accomplished. The biscuits can then be donated to a pool that is connected to fulfilling charity challenges collectively with other players.
Ace Tales will be available as a free app for Apple and Android phones. The donations will be funded by in-app purchases and advertisements, so you can help animals by simply playing the game.
To create Ace Tales, Allan and Aksel are using the crowd sourcing web site indiegogo to raise the money needed to bring the more complex game to the market. Perks for donations include an interactive toy by Nina Ottosson (one of the project's partners) and having your name (or dog's name) appear on one of the game's ships or planes.
Obviously it would be nice if Ace Tale's donation were higher than 10-20 percent, but this is a great way to combine the fun of mobile games with helping a good cause. And if this app is successful, 10-20 percent of profits will make for a nice sized donation!