Mutual Rescue™ — What a Concept

Initiative calls for inspiring stories
By The Bark, March 2016

When it comes to supporting charities, many people believe there are “people causes” and there are “animal causes.” Of the $358 billion given to charities in the U.S. in 2014, less than 1% was given to animal-related causes. Mutual Rescue™ is an initiative to change the national conversation from “people OR animals” to “people AND animals.” When you connect millions of animals with millions of people, you help build a foundation that enriches entire communities across the country.

With this mission in mind, Humane Society Silicon Valley (HSSV) is excited to announce a call for Mutual Rescue™ Stories, a national program celebrating the extraordinary transformation of animals and people through adoption and rescue. From February 14 through April 30, animal lovers across the country can help change the dialogue regarding animal welfare and philanthropy by sharing their Mutual Rescue™ stories—how they rescued their animal and how he or she rescued them in return. “Every day, we witness the transformative and profound impact of connecting an animal with a person,” says HSSV President Carol Novello.

Mutual Rescue™ aims to change the way people see animal welfare. By sharing stories about connecting a person with an animal, Mutual Rescue™ hopes to demonstrate that when you support your local animal shelter, you’re not just enhancing an animal’s life—you’re also transforming a person’s life as well. The stories shared by everyday people through Mutual Rescue™ are testaments to the incredible impact that an animal and a person have on each other, and that “rescuing” isn’t in just one direction

Visitors to www.mutualrescue.org are encouraged to submit a story in which they can become the subjects of short films produced by an award-winning agency. A celebrity panel of judges, like actor Maggie Lawson and Animal Care Specialist Jude McVay from The Tiger Frances Foundation, will select the best stories to be filmed. These films will be shared with the world during a Fall 2016 virtual event. Watch the heartfelt sample film, “Eric & Peety” at www.mutualrescue.org.