Online Dating Meets Petfinder

PawsLikeMe uses an algorithm to match people with adoptable pups.
By JoAnna Lou, November 2015, Updated July 2016
One of the dogs available on PawsLikeMe.





















Petfinder, founded in the early days of the internet, revolutionized the rescue community by bringing homeless animals to the screens of thousands of people looking for their next pet (and I'm sure to another thousand who were "just browsing." Who hasn't poked around Petfinder just for fun?!). The web site allows prospective pet parents to search for available animals by location, breed, age, and gender. But what Petfinder doesn't do is filter by energy level or other personality characteristics.

Two women long involved in the rescue community, Elizabeth Holmes and Marianna Benko, and veterinarian Coleen Johnston wanted to create a web site that would put the emphasis on personality and lifestyle fit. Think of it as online dating meets the animal rescue world.

This year they launched PawsLikeMe, a web site that uses an algorithm to match people with available dogs in the area. Prospective adopters answer questions that takes into account what PawsLikeMe considers to be the four core personality traits that influence the human-canine bond: energy, focus, confidence, and independence.  

Anyone can list a dog for adoption on the web site, hopefully giving people a proactive alternative to dropping their pet at a shelter or kicking them out of their home. To keep people out that are looking to make a profit, 50 percent of the automatic $75 adoption fee goes to approved non-profit organizations with a validated 501c3 status or a veterinary clinic with a validated license to receive any adoption fees. The other 50 percent is kept by PawsLikeMe for the operation of the web site.

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Shelters and other rescue organizations can also list pets on the web site. After I took the online quiz, I was matched to many available animals in my area, including dogs from the shelter where I adopted my Border Collie mix, Scuttle.

I love that this web site gets people thinking not only about a dog's cute photo, but about the personality and lifestyle fit in terms of energy level and other characteristics. However, I hope that users don't expect a perfect match (anyone who has used online dating knows that these web sites are far from that!). PawsLikeMe is a potentially powerful platform for getting more visibility for their homeless pets and I hope to see more people and rescue organizations use this web site!

JoAnna Lou is a New York City-based researcher, writer and agility enthusiast.

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