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Optical Illusions for Dog Adoptions

Mumbai photographers promote homeless pets with creative pictures.
By JoAnna Lou, May 2017, Updated June 2021

There are a lot of potential pet owners in the world, but some need a little inspiration to choose adoption. To give them a little nudge, photographer Amol Jadhav and art director Pranav Bhide teamed up to create a powerful campaign. They wanted to to spread awareness about adoption and promote a local Mumbai rescue group’s adoption event. Not only did they create beautiful works of art, their efforts were effective!

Using clever lighting and framing techniques, the creative duo made a series of optical illusion portraits that contain two images in one. The artists arranged their portrait subjects to create an animal shape in the negative space between the two figures. Everything came together when they turned on a super bright backlight and placed gentle fill light in the front. The photos were tagged with the campaign’s motto, “There’s always room for more. Adopt.”

Amol and Pranav’s message was heard loud and clear. This year’s event attendance was up by 150% and led to 42 adoptions.