Organ Donation Ad Wins Hearts

The dog-human bond stars
By Claudia Kawczynska, June 2015
The FATH (Fundación Argentina de Trasplante Hepático) and DDB Argentina present “The man and the dog”, a story of friendship that seeks to inspire people to become organ donors.

This has got to be one of the most touching PSAs of all times—speaking volumes for the enduring connection between dogs and people. The video, “The Man & The Dog,” was developed by the agency DDB Argentina for FATH (Fundación Argentina de Trasplante Hepático) an organ donation program in that country, and in only 90-seconds itells the moving story of the bond that all dog people can readily understand. See what you think, and be ready to shed a tear or two at the emotional, uplifting ending. Understandably it has become a viral sensation.

 

Agency: DDB Argentina
Executive Creative Director: Beto Cocito
 

Claudia Kawczynska is The Bark's co-founder and Editor-in-Chief.