A beer company based in the UK wants to be the best company to work for, ever, and a new policy gives them a legitimate claim to success. BrewDog just announced that all 1000 of their employees are eligible for a full week of paid leave when a new dog joins the family. They recognize the importance for everyone in the family of spending time with a new dog to adjust to the change. They want to make the transition easier for everyone.
With a name like BrewDog, their new Paw-ternity and Mutt-ernity benefit (officially called Puppy Parental Leave) should come as no surprise. The company has been dog friendly since it began 10 years ago, when their official mascot, Labrador Retriever Bracken, watched the two human founders begin their first batch of beer. Now, employees’ dogs are welcomed at all of their offices and in their 50 breweries and bars worldwide. (Their headquarters in Aberdeen, Scotland regularly has 50 dogs at the office.) Customers’ dogs are also always welcome.
Most people have to take vacation time in order to spend sufficient time with a new dog, which means that many are not able to manage it. For years, I’ve advised people to bring home a new dog over the weekend and to take Friday or Monday off to make it a long weekend if possible. Now, I can just advise them to get a job at BrewDog!
I’m sure many people would love to work for this company because of their generous treatment of employees by the management. Treating the people who work for you well is a good investment that pays dividends in loyalty, and also expands the pool of potential hires. Giving people the freedom to adjust to a new dog also lessens the likelihood of future problems that result in missed work days and low morale.
The company founders say that they understand that their employees care about two things above all else—their beer and their dogs. That might be an oversimplification, but then, again, it might not be.