According to research organization Urban Land Institute, these kinds of amenities first began cropping up in the early 2000s and took off more recently as the real estate industry recovered from the economic downturn. This was further fueled by millennials who are typically postponing marriage and kids, and adopting pets instead.
Dogs also represent a new revenue source for the real estate industry through pet fees, for just having your pup in the apartment, or membership fees, for the special amenities. Typically there's a monthly or annual cost for these services, which ranges from $250-$750 (the later including daily day care and dog walking). Daria Salusbury, senior vice president at The Related Companies, says that the pet amenities are an important way of showing residents that they understand their lifestyle. But there's obviously a significant financial incentive as well!
About a decade ago, her company first experimented with adding small, unstaffed grooming stations in a couple of its buildings. Now they've gone all out, with their comprehensive Dog City program, which offers in-building day care, training, and weekly visits from groomers and veterinarians. Since it's not easy to travel with dogs in New York via subway or taxi, this is a huge convenience.
Dog City's first branch, a 1,000 square foot space, opened five years ago in a New York City complex, featuring an outdoor terrace and bone-shaped pool. It was so popular, an expansion was immediately planned. Their newest Manhattan location will even offer boarding facilities.
Other developments, like the Gotham Organization's buildings, weren't ready to take the leap on permanent amenities. So they partnered with canine spa Spot Experience to negotiate discounts and arrange for a van that picks up canine residents to bring them to Spot.
While many New Yorkers are grateful just to find an apartment that welcomes their furry family members, buildings with these amenities make a big difference living in a city with so much concrete. These apartments also build a like-minded community that's fun to be a part of. I hope that the popularity of these amenities will cause a trickle down effect to non-luxury buildings as well!