This seems odd given the regulations on advertising in other areas, including human food. What if candy wrappers had claims, such as “balanced nutrition for healthy body weight” or “it’s just like eating spinach.” Surely this sort of misleading and deceptive advertising should not be allowed on pet food labels either.
Obviously, avoiding commercial pet food in favor of raw food or other diets more closely related to what dogs ate several decades ago is one way to avoid the problem of misleading advertising altogether. Still, for people who use prepared dog or cat food regularly or even occasionally, truth in advertising could help keep pets healthier.
Karen B. London, PhD, is a Certified Applied Animal Behaviorist and Certified Professional Dog Trainer who specializes in working with dogs with serious behavioral problems, including aggression. She is the author of five books on canine training and behavior.