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Petfinder was purchased by Purina

Petfinder.com, which was actually owned by Discovery, was just purchased by Nestle Purina. What this means to this important online pet adoption service is anyone's guess. Hopefully, Purina will put more of its vast resources into improving its functionality, something that I had noticed needed some "fixing up" for quite some time. I have heard from a few rescue groups that the process to get "accepted" by Petfinder can be a very long process. Perhaps this might speed it up, which would be a good thing. But it will also be interestng to see how Petfinder's source of  "metadata" might be used by this new parent company. What do you think of this?


Claudia Kawczynska is The Bark's co-founder and Editor-in-Chief.


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