Shelter Pet Project

Giving dogs- and cats-in-need a voice
By Lisa Wogan, July 2010

We were thrilled to discover My Dog Tulip animator Paul Fierlinger (who is interviewed in the summer 2010 issue of Bark) has added his talents to an ambitious print/radio/TV/Internet/billboard campaign on behalf of shelter pets. The Shelter Pet Project is a joint initiative of The Humane Society of the United States, Maddie’s Fund and The Ad Council. Their goal: Give shelter animals a voice. The funny, moving public service announcements—which also include animated shorts by “Mutts” cartoonist Patrick McDonnell—work to dispel stereotypes about shelter animals as troubled, difficult throwaways. Many of the PSAs focus on the various reasons cats and dogs end up in shelters—reasons such as divorce, death, job transfer, abandonment, even imprisonment of the human—which have nothing to do with a dog or cat’s adoption worthiness. My favorite? “Ditched.” I like how the tough-talking terrier is anything but a victim. View the entire campaign, and tell us which is your favorite.