Award shows are known for celebrity sightings and elaborate swag bags, made up of free products fishing for endorsements from the rich and famous.
This year, the Emmy Awards featured a gifting suite that also benefited homeless animals. Part of the proceeds from Secret Room Events' Red Carpet Style Lounge went to The Shelter Pet Project, a collaboration between Maddie's Fund, the Humane Society of the United States, and the Ad Council to increase adoption rates.
The Red Carpet Style Lounge didn't just raise money for a good cause. It also featured pets for adoption, photographed celebrities proclaiming their love for shelter pets, and hosted a “yappy hour” with canine gifts.
The Shelter Pet Project's presence at the Emmys was a great way to use the celebrity gathering to get the word out about adopting an animal in need. I also hope that some of the dogs and cats found a new home in the process! Check out The Shelter Pet Project web site for more celebrity photos form the event.