Taco Bell’s Spokesdog Dies

Who's your favorite pitchpup?
By Julia Lane, July 2009, Updated February 2015

Dogs are the perfect pitchpups. Consumers find them cute and compelling to watch, whether they’re hawking toilet paper or soda pop. Sadly, Taco Bell’s popular spokesdog, Gidget, recently passed away. The charming little Chihuahua was 15 years old. She starred in numerous print and television ads from 1997 to 2000 (beginning with her debut above.) Who's your favorite spokesdog?

Julia Lane owns Spot On K9 Sports, a training facility in the Chicago area, and offers online dog-sport coaching. She is the author of several travel books, and her byline has appeared in The New York Times Magazine, Poets & Writers and elsewhere.