Trendspotting: Pop-Up Adoption Shops

New York City and Thousand Oaks, Calif., target new demographic
By Lisa Wogan, November 2011, Updated February 2015

Early this month, the Mayor’s Alliance for NYC’s Animals began hosting the country’s first-ever Pop-Up Pet Adoption and Supply Shop. Pop-up restaurants, along with food trucks, have been a popular feature of the Seattle culinary landscape for the last few years so why not pet adoptions? Essentially, these are limited-engagement shops—that stir up excitement and, in the case of homeless dogs and cats, hopefully attract new potential adopters.

Pairing up with pet product lines such as Stella & Chewy’s, Sturdi Products, Yeowww! Catnip, Sam & Tasha and Metro Paws, the Alliance has staked a month-long claim to RS POP, a revolving storefront at the Roger Smith Hotel on Lexington Ave, between 47th and 48th streets in New York City. There will be sweet adoptable critters from a variety of rescue groups in the windows and special events on Wednesdays (except Nov. 23) that include evening visits by the Mayor’s Alliance new adoption van, with even more future companions to chose from.

Learn about shop hours, pet adoption times and special events, such as a Wags & Tags Trunk Show on Saturday, November 26.

Not to be outdone, on the opposite coast, another pop-up shop, The Shelter Hope Pet Shop, featuring adoptable dogs and rabbits will open today in Janss Marketplace in Thousand Oaks, Calif. NewMark Merrill, who manages the shopping center, donated the space to help Ventura County Animal Shelter in Camarillo find homes for shelter animals in need of adoption. Shelter Hope will be open Friday–Sunday, and, in a very un-pop-up-shop move currently has no end date.


Lisa Wogan lives in Seattle and is the author of several books including Dog Park Wisdom.