“I truly was shocked,” said Kim. “Think of putting almost 1,000 animals in one spot, looking at 2,000 eyeballs, and tell me how you would feel if you saw that all in one location. That’s what was going through my mind."
Kim decided she wanted to give the animals the greatest holiday present of all--forever homes.
Kim told Gina that she would cover the cost of all Front Street adoptions through the end of the year, typically $65 per cat and $85 per dog, although the shelter offers a discounted rate of $20 during the holidays. This fee includes spaying or neutering, vaccinations, and microchipping.
When Kim and Gina were taking photos to promote the "Home for the Pawlidays" campaign, someone took a quick 38-second video for the Front Street Facebook page. The clip went viral, with more than two million people watching in 24 hours. The next day the shelter looked like Black Friday at an electronics store. A line extended around the block waiting to get in, with some people even camping out.
Front Street normally does 10-20 adoptions a day, but on the first day of the Home for the Pawlidays campaign, 60 pets were adopted. As of mid-December, the shelter finalized more than 700 adoptions, all paid for by Kim. The promotion was so successful, Front Street took animals from six other Northern California shelters that needed help finding adopters.
Kim's holiday generosity also inspired similar acts. Across the country in Florida, a local resident pledged $2,000 to Tampa Bay's Pet Resource Center to cover 100 adoptions. The anonymous donor mentioned being influenced by Kim's story. Even cooler, some of the patrons paid it forward by covering the adoption fee for another pet. By the time the "Secret Santa's" donation ran out, 126 pets had been adopted.
Shelters often offer adoption deals during the holidays, but it's the generosity of animal lovers that turns this into a social collaboration that encourages others to get involved.
“When someone steps up like the Sacramento donor," said Humane Society of the United States Shelter Outreach Director Kim Alboum, "it does spark the generosity of other donors, especially around the holidays. There are people who never thought of adopting who are now considering it. So this donor has done even more than they realize.”
Reducing or waiving adoption fees can be controversial. As any pet lovers knows, the initial cost of a pet pales in comparison to the long term financial commitment. But I think that these promotions are about more than just the money. These social movements inspire others to get involved, encouraging those who were thinking of buying a dog to consider adoption. As long as shelters are still diligent in the vetting process, I think these campaigns have great potential.