The Warm Bellies Initiative

Helping deliver cozy beds to comfort shelter dogs this winter.
By Elizabeth Kennedy, December 2011

Shelter life can be hard on a dog. The everyday comforts we take for granted are missing, replaced with unfamiliar smells, scary sounds and cold floors. This holiday season, the folks at P.L.A.Y. (Pet Lifestyles and You) and the Foundation have partnered up through their Warm Bellies Initiative to give animals in need a warm place to sleep.

Every time you purchase an Artist or Original Collection pet bed on (or at a participating retailer), the Warm Bellies Initiative donates a special-edition Chill Pad to a dog in a shelter or rescue group. To assure the pads are distributed throughout the country, P.L.A.Y. will rotate the donations monthly through nine regions throughout the U.S. That means each time they receive 10 Artist or Original Collection pad orders, 10 Chill Pads will be donated to a designated shelter in one of those regions.

Want to assure that dogs in your local shelter benefit from this program? P.L.A.Y. Facebook fans can vote starting in January for their shelter of choice from among a select set of shelter and rescue groups. And here’s the best part: there’s no limit to the number of mat donations.

P.L.A.Y. produces eco-friendly pet beds, with recycled Planet Fill(tm) polyfiber fill and tags made from paper certified safe by the Forest Stewardship Council. The Foundation, with 15 years of helping over 17 million (and counting) homeless pets find forever homes, has a huge network of over 13,000 rescue organizations around the country.

Elizabeth Kennedy is a freelance writer and editor in the San Francisco Bay Area.

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