White Knuckles

OK Go's alt-dog video goes viral
By Lisa Wogan, September 2010

Just so Bark readers don’t think I live under a rock. I have seen—and thoroughly enjoyed OK Go’s video, “White Knuckles” with its talented pups hopping, skipping and jumping all over white Modernist furniture. In fact, I watched it when it had clocked only about 600 hits. Today, it’s has more than a million. But even better, the band members know not to look a gift dog in the mouth: A portion of sales from the video will be donated to animal rescue and on their website, OK Go has a link for donations to the ASPCA.

 
See for yourself what all the fuss is about: