Have you ever tried your dog’s food? Despite the human grade ingredients in my dogs’ kibble, it still doesn’t look very appetizing to me (though they go crazy for the stuff). Two New Yorkers, Hanna Mandelbaum and Alison Wiener, were tired of feeding their dogs unappetizing kibble, so a year ago they founded Evermore Pet Food.
Hanna and Alison believe so much in their product that for the month of March they’ve pledged to live only on their dog food products and meals made from the same ingredients. The Evermore Me project includes eating a 1.5-pound container of Evermore’s chicken or beef food each day.
Evermore Pet Food is a cooked food that is sold frozen. Ingredients include USDA-inspected antibiotic- and hormone-free meats, fresh produce, and organic grains. Even more, all of their ingredients are locally sourced.
Evermore Me is a pretty cool project, even if it just gets people to think twice about the ingredients in their dog’s food. And I hope it inspires more pet food companies to think about if they would dare eat their own food for a month!